It is not just about what you do in life, it is more about how you do it – In every sense! We are digging the new ECCO campaign which was launched recently and celebrates all different kinds of passion people have. It is the passion for something which pushes you forward and lets you be yourself.
ECCO has just released their new INTRINSIC series which brakes all norms and fits people’s needs in all kinds of life situations. A fancy sneaker which gives you more liberties – no matter if you are stepping into your job, the next supermarket or diving into the city’s night life and it’s urban context.
When ECCO releases the new big thing, they do it with a tremendous bang! A bundle of light art, electronic vibes, dance choreographies and a lot emotions are packed together for an open-air event on March 18 in the heart of Northern German city, Hamburg.
Our editorial staff had the chance to wear the new INTRINSIC 2 sneakers and we were amazed by the comfort and its style.
ECCO’s campaign presents videos which promote an upcoming event with vibrant beats.
INTRINSIC LIGHT ART EVENT Open Air
Begins at 6:30 pm
Spitalerstr. 32., Hamburg
entrance for free
INTRINSIC AFTERSHOW PARTY
Begins at 9 pm
‘die Tore des Passage Kinos’, Mönckebergstraße 17